Welcome to Copy That
We hacked a vape
To promote a collab between Burger King and the release of Birds of Prey, we were tasked with making a burn box. Not a full on dumpster fire, but something that would work well (and safely) inside the Times Square location.
The creative tech build involved sourcing off-the-shelf elements to design an experience that nailed the idea and delivered more than just a gift card for a free Whopper.
Welcome to Copy That!
“Copy that” is what’s spoken on a radio when something’s been heard, understood, and is getting acted upon.
During the intense lead-up to go-live, crazy $hit sometimes happens. Things that have never been done before get figured out. Hacks are devised. Disasters are averted.
We’ll dig up some of some of the more public-appropriate tales that might normally be told over a pint at a local sailor’s pub and share them here.
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