THE CHIZZERIA
To celebrate the U.S. launch of KFC’s hit product Chizza, we transformed one of their most popular New York locations into a full-fledged Chizzeria, with old-school slice shop vibes and seemingly decades’ worth of neighborhood nostalgia.
This project was produced at Makeout where Eric was cofounder and oversaw production.
Client
KFC // Mullen Lowe
Project type
Pop-up
Venue Transformation
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Production Design
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Art Direction
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Fabrication Oversight
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Lighting Design
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Permitting
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Apparel Production
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Furniture & Decor
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Staffing
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Venue Transformation 〰️ Production Design 〰️ Art Direction 〰️ Fabrication Oversight 〰️ Lighting Design 〰️ Permitting 〰️ Apparel Production 〰️ Furniture & Decor 〰️ Staffing 〰️
Huge thanks to our forever friends at Mullen for bringing us into this collaboration and for being the ambitious, creative and fun partners they always are <3. And to the geniuses at Morning Breath for creating the greatest branding we could have ever hoped for!